So what has this to do with public relations? Here are three ways engaging video can help with any public relations efforts:
1. On social channels, posting videos increases engagement by 100 percent or more, depending on which survey you read. So, if 50 people click on your text-based post, on average, then you can expect 100 clicks if you include video. More clicks means more chances to attract buyers of your products and services. An increase in eyeballs is good PR.
2. News outlets are always hungry for great video content that their audience will click and share. If you understand the media landscape for your company and actively identify the sites and blogs that accept video, you can essentially develop a syndication network for your content. That’s powerful, but the key is that the video has to be entertaining or otherwise add true value. Sales pieces aren’t going to fly.