1. You focus communications on your department or organization, not your audience. You want to get your messages across? First, you must show audiences you understand their needs.
2. You take orders; you don’t allow yourself to have ideas. You have a valuable perspective on stakeholders and the business. Entice execs to notice and respect your ideas.
3. You sometimes secretly think content doesn’t matter. You bring a voice to your brand. You inspire audiences to take action. Give yourself and your work more credit.