30 jobs in the PR and marketing world

Jobs abound in a variety of communications areas, but are employers doing the right things to attract talented PR pros? Here’s what a recent report says—along with positions to consider.

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Employers on the hunt for talent this year might want to focus on branding.

According to LinkedIn’s Top Attractors list, a few factors determine which companies and agencies attract and retain talent.

Suzy Welch contributed to the project. She said:

I’ve been working with LinkedIn over the last few months on a project to understand which companies excel at both luring and keeping jobseekers. The result is an eye-opening ranking of the companies dominating the talent game. [When] scanning the list, it doesn’t take long to see the two qualities common across all of the winners: They have an energized culture and offer a chance at career enhancement.

Aside from a high-energy workplace or opportunities to advance, the list’s top attractors had three additional commonalities:

Its founder is calling the shots

Is your marketing agency or PR firm led by its founder? If not, LinkedIn data suggest that could be why there hasn’t been an influx of new talent.

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