Finding success in Silicon Valley might be easier than many PR pros—and former journalists—might think.
Data from Pew Research Center’s State of the News Media report show that although news organizations have struggled to turn profits online for years, there is money to be made and there are jobs to be had.
PR pros with writing, editing, research, reporting and data-mining skills might simply be looking for work in the wrong places.
The report states:
Total digital ad spending grew another 20 percent in 2015 to about $60 billion, a higher growth rate than in 2013 and 2014. But journalism organizations have not been the primary beneficiaries. In fact, compared with a year ago, even more of the digital ad revenue pie (65 percent) is swallowed up by just five tech companies. [Though] none of these are journalism organizations, several including Facebook, Google, Yahoo and Twitter integrate news into their offerings.