One weekend of thrilling basketball is in the books, and the madness continues Thursday.
All but one of the 16 teams left in the NCAA Men’s Division I Basketball Championship received a 1–5 seed in its region. Oregon, a 12-seed, remains the lone lower-seeded university trying to write its Cinderella story.
As the 16 remaining teams look to cut down the nets on April 8, brand managers are hoping to net big marketing points during the tournament.
According to the guide, $1.32 billion was spent on advertising during last year’s tournament, trailing only the NFL playoffs in total marketing revenue spent on post-season sporting events.
AT&T doled out the most marketing bucks, spending $101 million throughout the tournament, according to Kanter Media’s statistics.