30 jobs in the PR and marketing world

Social media platforms play a crucial role in job interview success. No, we’re not just talking about ill-advised posts—though you must be wary of those, too. In short, do your homework.

Ragan Insider Premium Content
Ragan Insider Content

There’s no substitute for exceptional preparation prior to a job interview—there’s no excuse for a lack of it, either.

We have countless resources at our fingertips that offer outstanding insight into the organizations we’re courting and the people who will be interviewing us.

This brings us to the latest installment of Ragan Communications Chief Marketing Officer Mandy Zaransky’s top five tips for a successful interview, No. 4 on her list of the “Four P’s”: Be prepared.

Researching the organization is essential for any candidate who’s received the long-awaited call or email that they’ve made it to the interview stage. However, knowing some background about the interviewer is crucial, too.

“Thanks to Twitter, I found out my interviewer was into soccer, so I made that a part of the conversation. I discovered a lot of food pictures on another interviewer’s Instagram account, which made it a safe topic to find discussion points to talk about.”

These are just a few of the ways Zaransky says she’s used social media to learn more about past interviewers.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.