Developing a successful marketing strategy is a bit like creating the perfect fried chicken recipe.
Frying the chicken doesn’t take long, but time and effort go into the delicate process of producing a delicious recipe. Similarly, an organization’s message can take off quickly and go viral, but it takes time and creativity to develop an effective brand strategy.
KFC’s social media manager recently earned praise for a subtle Twitter joke. The clever marketing tactic was a nod to the blend of herbs and spices used in the founder’s secret recipe.
It’s that kind of innovative thinking that can help a brand stand out in the oversaturated online landscape.
Though the fried chicken chain has more than 20,500 restaurants in more than 125 countries, sustaining growth is essential to its brand success. To that end, KFC is looking for a brand manager, brand and product innovation at its Louisville, Kentucky headquarters.