Football season has kicked off.
That means backyard barbecues are back, along with tailgating and a fresh hope that this is your team’s year to make it to the Super Bowl (even if you happen to be a Cleveland Browns fan).
However, even if your favorite team comes up short, the numbers show that millions of people still crowd around TVs every year for “The Big Game.”
USA TODAY reported that this past Super Bowl averaged 111.3 million viewers. This offers brand managers a terrific opportunity to reach a massive audience—which translates to big-league costs for advertisers. A 30-second commercial during Super Bowl LI cost $5.02 million, according to the American Marketing Association.
Want to be a part of the National Football League’s marketing team? NFL Media is seeking an integrated marketing manager at its Los Angeles location.