30 jobs in the PR and marketing world

Marketers with experience in content generation are in demand. Here’s how to use your skills to set yourself apart—along with a slew of available PR, marketing and social media positions

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To succeed as a content marketer in today’s demanding communications climate, pros must have a hybrid skillset.

According to research from Fractl, nearly half of the content marketing jobs on Indeed.com call for both technical and creative skills. To find success, an ideal marketer should be both a technician and an artist.

Here’s how those traits can set you apart from your competitors:

Creativity and ingenuity

More and more, employers want employees with creative flair.

From Fractl:

Creative skills differ from practical, technical skills because they’re less tangible and more conceptual. Our study ranks the top five creative skills as writing, marketing strategy, content strategy, thought leadership, and brand development. Such skills are best learned through hands-on training, often acquired through experience; however, marketers can also learn from authoritative industry resources.

Technological knowhow

Although many emerging marketers regularly use technology, Fractl data say they lack relevant technical skills.

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