To succeed as a content marketer in today’s demanding communications climate, pros must have a hybrid skillset.
According to research from Fractl, nearly half of the content marketing jobs on Indeed.com call for both technical and creative skills. To find success, an ideal marketer should be both a technician and an artist.
Here’s how those traits can set you apart from your competitors:
Creativity and ingenuity
More and more, employers want employees with creative flair.
Creative skills differ from practical, technical skills because they’re less tangible and more conceptual. Our study ranks the top five creative skills as writing, marketing strategy, content strategy, thought leadership, and brand development. Such skills are best learned through hands-on training, often acquired through experience; however, marketers can also learn from authoritative industry resources.
Although many emerging marketers regularly use technology, Fractl data say they lack relevant technical skills.