Despite technology’s advancements, some of today’s highest paying marketing roles require more traditional skills and knowledge.
Although many modern marketers understand data and multimedia content production, they’re also excellent writers, communicators and creators.
Recruitment agency Paladin reports that although young professionals are expanding their roles in marketing agencies, there’s a higher demand for more-experienced pros with a wealth of maturity and practice.
Here’s more from Paladin’s 2017 mini salary guide:
Gen Xers are seeing the highest job growth. The Bureau of Labor Statistics has reported the average annual growth rate of workers 55 and up will be 1.8 percent. The portion of the labor market made up of young millennials, however, will shrink by nearly as much. With a constant flow of new technology, it’s more important than ever for businesses to employ adaptable marketing professionals with an array of digital skills. The thing is, it’s not easy to hire these modern marketers. Today, with an improving economy, they are selective with their career paths and have leverage over employers.