Writing is one of the most deceptively simple things we do. If you’re reading this, chances are very good that you can also engage in the mechanical process of stringing words together to form sentences, paragraphs and pages. But doing that in a way that truly communicates something is the tricky bit. Learning to write better and more clearly is an endeavor every curious communicator should engage in every single day.
Here’s your lesson for today.
Tyler Gray, editorial director for creative newsroom at Edelman Worldwide, shared his presentation on “Write like a Journalist: Pen Powerful and Precise Prose that Pops.” Watching that entire talk is well worth your time — and included with your Ragan Training membership. But in case you’re just looking for the highlights, let’s break down a few of the structural tips and tricks that Gray shared.
Take inspiration from journalists
Whether you have a background in journalism or not, the skills and thought processes that make news stories so compelling to read can still apply to whatever content you’re creating — from a press release to an item for your intranet or a brand journalism piece.
Gray offered these reminders: