4 blogging ideas for brand managers

What do an e-commerce retailer, transportation company, password management service and nonprofit organization have in common? They’re acing content marketing efforts. Here’s how.

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Consumers are hungry for content—and in today’s digital landscape, there’s no shortage to feed their appetites.

Communicators of all stripes can increase engagement, boost visibility and entice potential customers or clients through blog posts, especially if they offer people answers, inspiration or new ways to look at common problems.

Here are four ideas for moving past boring and making a splash with your organization’s blog:

1. ModCloth: Offer instructions and projects.

ModCloth’s blog is filled with outfit ideas, but it also offers recipes and do-it-yourself tutorials that include an upcycled pinboard, coffee cozy and Halloween wreath.

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