4 content lessons from Jimmy Fallon

The popular host of ‘The Tonight Show’ seems always to be trending. How does he do it–and what can brand managers emulate? 

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“The Tonight Show Starring Jimmy Fallon” has been the subject of news reports, Twitter trends, Facebook posts and more since its host announced Monday that the show would be shot in Los Angeles for the week.

In true Fallon style, the announcement was made through a parody of “The Fresh Prince of Bel-Air,” a video that got more than 7.3 million views on YouTube.

Fallon’s show has been popular for far longer than just this week; its YouTube channel alone has more than 5.9 million subscribers. By comparison, “Jimmy Kimmel Live!” has a little more than 5.2 million YouTube subscribers, and “Team Coco” (Conan O’Brien and friends) has around 2.4 million subscribers.

What’s startling about Fallon’s subscriber numbers is how quickly they’ve grown. “The Tonight Show Starring Jimmy Fallon” premiered Feb. 17, 2014. (Fallon previously hosted “Late Night with Jimmy Fallon” from March 2009 to February 2014.)

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