4 critical elements of a successful guest post campaign

Getting your guest post published can be a great PR tool for organizations looking to make a splash online. Here are some considerations for would-be authors pitching industry outlets.

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Guest posting has matured in a lot of ways.

It’s not just a shady SEO tactic anymore, and fluffy articles packed full of keywords and backlinks just won’t cut it.

This is a good thing. It raises the standard for content and means that writers must focus on value for readers in their guest posts, rather than the proliferation of useless words on a website.

Whatever reason has prompted your guest post campaign, here are a four crucial elements that will help you succeed:

1. Create a strong author profile.

The first step to any successful guest post campaign is to secure a guest post opportunity.

There is a lot to be said about successfully pitching a guest post, but regardless of how or what you are pitching, editors want to know that they are getting content from the right person.

Your author profile should demonstrate:

If you have never been published before, start low and work your way up to the big publications. Nobody does their first guest post on Forbes.

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