Marketing 4 digital marketing tips Don’t get wrapped up in guesswork when you’re appealing directly to customers online. Find out who they are and what they want. By Nancy BohmanJan. 29, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.