Celebrities on social media are no strangers to controversy. They might find themselves embroiled in a private photo leak or waging war with followers in the comments. There are plenty of lessons your brand can apply to your social media strategy from watching the rise and fall of your favorite celebrities online.
As we celebrate the launch of PR Daily’s 2018 Digital PR & Social Media Awards, we’re crowning these stars with social media awards of their own:
Best Product Launch
Fenty Beauty by Rihanna
Rihanna caught the attention of the beauty industry this year with the launch of her cosmetics line, Fenty Beauty. The products offered the chance to get Rihanna’s coveted luminous look, but were also celebrated for their inclusivity. While many brands start with smaller collection releases, typically with complexion products in shades ranging from ivory to beige, Fenty Beauty’s Pro Filt’r foundation was released in 40 shades across a wide range of skin tones. On Instagram, @fentybeauty amassed a following of 2.9 million people in just five months, featuring consumers of all skin tones. Rihanna and her brand have a combined 62.6 million followers on Instagram.
While people of color are often ignored by the beauty industry, Fenty Beauty saw a need in the market and met it. You should similarly strive to launch products that solve problems and make people’s lives easier. With that as your end goal, the messaging you create around the product release will always feel authentic.
Best Mobile App
Kim Kardashian: Hollywood by Kim Kardashian
According to Fortune, Kim Kardashian’s mobile game has made profits in the nine figures since its launch in 2014. Users start their Hollywood journey as E-listers and try to gain an A-list reputation. The app is free, but users can unlock paid features like private planes and digital replicas of the Kardashians’ actual outfits. The success of this app inspired Kim and all of her sisters to launch their own paid lifestyle apps.
Why does this work? For the same reason that “Keeping Up With The Kardashians” has been on TV for a decade. The game lets people who are curious about the top-secret lives of A-listers feel like they’re part of something exclusive. How can you adapt that approach to give your audience a behind-the-curtain look at your brand? Find out what piques your audience’s curiosity about your organization and share that with them.
Best Cause Advocacy
Hurricane Relief by Bethenny Frankel
Bethenny Frankel of “Real Housewives of New York City” is known for her quick wit and business sense. In late 2017 she used her platform to speak up for a cause. After multiple hurricanes slammed the island of Puerto Rico, Frankel partnered with Global Empowerment Mission director Michael Capponi to raise money for her charity BStrong. With millions of dollars secured, Frankel was able to charter 54 planes full of supplies to the island.
“I don’t want any kind of commendation or anything,” the Skinny Girl founder told Fox Business. “I’m a businessperson, and it needed for people to come together. I give 100 percent of what we raise directly to people.”
When looking into humanitarian causes that your organization can support, taking a page from Frankel’s book could be helpful. Although she has a huge platform and millions of dollars to work with, it was her multiple trips to the island along with face-to-face interaction with hurricane victims that made her efforts stand out. How can you make even the biggest social responsibility efforts feel like grassroots movements?
Anna Faris Is Unqualified by Anna Faris
The podcast we’d give a trophy to is Anna Faris is Unqualified, hosted by actress Anna Faris and her friend and producer Sim Sarna. The show bills itself as not-so-great advice from completely unqualified Hollywood types. Each episode features one or two celebrity guests who offer advice to callers around the world on topics like relationships, careers, finances and more. The podcast spawned a book of the same name featuring stories from Faris’ life and more hilarious advice. Listeners can also attend local live shows and get their questions answered immediately.
What can you learn from this about creating your own corporate podcast? Think about ways your podcast will work across platforms. You might not write a book, but you can drive traffic to the podcast by adding guest quotes to your organization’s newsletter. You can share video from the podcast with employees or customers, or invite customers to be guests and share their experience with your brand. Get creative with your content and the way you share it.
Which celebrities do you think deserve a social media award? Can your own social media strategy earn you fame and fortune? Enter the 2018 Digital PR & Social Media Awards today.