Social Media 4 essential social business lessons for PR pros IBM’s manager of ecosystem development and social business explains that ‘social business’ it isn’t the same thing as social media—and how it and PR can go hand in hand. By Amy BishopApril 4, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.