Social media marketing can bolster a launch and create robust conversation around your product. Inevitably, you’ll be excited to get the word out about your launch, and social media is an effective and low-cost way to do it. But you can’t forget your greater social strategy just because you’re launching a product.
Here are a few tips to consider next time your company or brand is launching a product or new initiative:
Don’t let social be an afterthought
When you consider your product launch, social media should be the first thing that comes to mind. Think about it: What other medium allows for instant, direct feedback from people who you know for a fact want to hear about what your company is up to?
Traditional media should be part of the launch, but social should fuel the conversation. And if it’s not part of the planning process from the onset, you’re in trouble.
I’ve seen several instances where companies have attacked a launch and then informed social just before it happened. This total lack of strategy will ensure that the message falls flat in social. At every step in the planning, social should have a major role. The conversation about your launch will happen there, whether you mean for it to or not. Therefore, the wise move is to lead that conversation.