Do customers want you ambushing their online conversations to talk about the products and services you provide? Probably not. But they will be inclined to let you join their conversation—if you add value.
Welcome to the world of content curation. The process involves finding content—from among the great tides of online information—that you can funnel into your own commentary for the benefit of your audience(s).
How can you wade through it quickly and effectively?
Here are four ideas: