Whenever our clients can mine their data and come up with newsworthy statistics or trends, we are often able to hit a grand slam for them on the PR front.
To get you in the right frame of mind to answer that question, here are a few examples of data-driven PR that have been in the news in the past few days.
• One in five U.S. adults takes medication for a mental disorder (The Los Angeles Times). “Medications to treat mental health disorders is soaring among US adults, according to data released Wednesday by Medco Health Solutions, a pharmacy benefit manager. Twenty percent of all adults said they took at least one medication to treat a mental disorder.”