4 ghoulish get-ups PR pros should avoid

As PR professionals, we’re immersed in the headlines and latest trends, giving us a competitive advantage when it comes to inventing a costume that is not only timely, but creative enough to stand out among the rest.

Dressing up on everyone’s mind this time of year, but unfortunately in this profession, practitioners often make the mistake of wearing a “costume” to the office year-round.

Here are a few you might have unintentionally tried on for size:

• The jack-o’-lantern—We all have bright ideas inside of us, but sometimes insecurity gets in the way and prevents them from shining through. Sitting in a meeting and keeping all your thoughts on unconventional approaches to launching a new product or energizing your clients’ social base to yourself is not good for your agency or your career. Embrace your creativity and never be afraid to express it; that little flicker of an idea could be enough to spark the next big thing.