Social Media 4 Google Analytics features for refining your PR campaign Digging into the details can give you some amazing insights into who your audience really is, and what you can do to reach out to that audience. By Alicia LawrenceNov. 15, 2013 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.