A version of this article originally appeared on PR Daily in November of 2017.
Marketers have a millennial problem.
According to a study by the McCarthy Group, 84 percent of millennials don’t like or trust traditional advertisements.
Sean Foster, CEO of marketing platform Crowdtap, spoke about the situation during a panel discussion at Social Media Week. “Fundamentally, our relationship with consumers is broken,” Foster said.
In today’s fast-paced world, millennial consumers navigate an onslaught of messages. They are slow to respond until marketing connects with them on a personal level, yet they judge very quickly.