This involves changing the format of existing content to be used on another online medium or platform. By doing this, you can get more out of your content and reach wider audiences.
Repurposing allows you to create less content and spend more time promoting it. This can add value to your past content and provide opportunities to promote what you’ve created across multiple social media platforms, potentially engaging new audiences.
When looking to repurpose content, it is a good idea to use content that has received high traffic, as this has already proved popular among your audience and for SEO purposes. Evergreen content is best to use when repurposing content, because can be used continuously and is not time-specific.
Here are four ideas you can use to turn old content into something new:
1. Use audio content as a blog post
You can get a lot out of audio by having it transcribed and used in a written format.
Doing this can provide longevity to your audio content and potentially engage a wider audience. Using video can also create an interesting and engaging blog post, as it uses both words and pictures.
If you don’t have time to transcribe audio content by hand, there are many online services available—such as waywithwords.