4 important basics of responding to a social media PR crisis

A recent article in Business Spectator highlights the frightening notion that PR disasters are only hours away thanks to new media.

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With potential PR disasters literally hours away given the quick nature of social media, it’s essential that companies know how to react to this type of PR debacle.

Here are four important (if basic) things from the Business Spectator story that every PR pro should keep in mind when it comes to diffusing viral vitriol:

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