4 interview nightmares that drive PR pros nuts

Ever find yourself in one of these scenarios with a client? Here are some ways to make sure it never happens again.

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When confronted with that very sensitive question, Shabazz simply got up and walked out of the interview. Hearing the interview, I thought, “I sure feel sorry for her publicist.”

Anybody who has worked in the public relations industry knows that this is a major faux pas that can do irreparable damage with the media if you ever have to work with them again. It got me thinking. What are the interview nightmares that keep PR professional up at night?

Here are a few:

• A client asks to see the story before it runs. This is guaranteed to make PR professionals grind their teeth in frustration. It is common knowledge in the media that the subject of a story gets to see the story only after it’s been published. The best thing you can do is ask the reporter to read the quotes back to you to make sure they are accurate. This is something that the PR specialist needs to explain to the client before the interview.

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