4 kinds of blog posts to boost your organic traffic

The road to successful blogging is bumpy. To help you establish your presence online, one writer offers methods to improve your content and entice readers.

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Content marketers covet organic website traffic, the kind that comes from unpaid sources.

Often, it results from social media engagement or search engine result pages.

To be shareable and to appeal to a wide online audience, your blog posts must be well-written, unique, useful and timely. RELATED: Motivate employees with digital communications that inspire.

Where do you begin? If you want to draw visitors in naturally, consider writing with these four types of posts in mind:

1. Expertise and insights

If you are an established blogger, or if you’ve developed a reputation as an expert in your field, you know that such posts have mass appeal.

These posts often contain insights from industry professionals or advice on taking particular actions in their careers or fields of interest.

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