4 legal considerations for marketing pros

Decrease tension between your campaign efforts and your organization’s legal department with these takeaways

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After law school, I spent 12 years handling complex litigation, in particular large class actions. Mid-career, I moved into business development for a leading legal administration firm, where I am now the company’s senior marketing and development executive.

I would argue that my colleague’s tongue-in-cheek assessment is mostly correct: Although I don’t officially wear a lawyer hat anymore, there will always be that lawyer in me.

As a marketing executive, I find there is always a bit of tension between my PR/marketing strategy and my legal training and experience. Simply put, it is my job to talk about the exciting things our team is doing for clients, but it is also my Socratic-method-drilled instinct to question the legal implications of every public statement we make and every contract we sign. Though these competing considerations can make the process a bit of a back-and-forth, I sleep better at night knowing the marketer and the attorney in me are both doing their best for the company.

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