Get the most out of your PR and marketing tools—especially if you’re paying for them.
Only using a portion of a resource’s features is similar to having a gym membership and only using the treadmill. Many brand managers don’t realize that you have access to deeper insights and time-saving shortcuts, which hide in plain sight on platforms you use every day.
Consider these less-known features:
1. Cision: Influencer Rating
Most PR pros know Cision. The database is a streamlined way to find reporters and their contact information, but the platform also makes influencer marketing searchable.
Using its database, you can see a 360-degree view of each journalist’s influencer rating and digital presence. If used correctly, the feature can help boost your social media efforts and identify potential partners. Not only does it link influencers’ common social profiles like Twitter, it also includes platforms such as SoundCloud and YouTube to show exactly where—and how far—an individual’s influence is felt.