For communicators, the holiday card can be just as important as a press release or social media push.
While you’re thanking clients and partners for continued support, a holiday note is also another way to keep your organization at the front of recipients’ minds. If you’re creative enough, it might also garner you additional positive PR.
Here are a few lessons to glean from several holiday cards sent from PR agencies and pros this season:
1. Embrace trends and pop culture.
CooperKatz & Company published a video—complete with the hashtag #CKSpreadTheJoy—where its team reacted to their favorite videos and trends of 2017: