4 lessons from PR pros’ holiday cards

It’s the time of the year to give thanks to those that supported your organization, but sending greetings can be another opportunity to boost your brand.

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For communicators, the holiday card can be just as important as a press release or social media push.

While you’re thanking clients and partners for continued support, a holiday note is also another way to keep your organization at the front of recipients’ minds. If you’re creative enough, it might also garner you additional positive PR.

Here are a few lessons to glean from several holiday cards sent from PR agencies and pros this season:

1. Embrace trends and pop culture.

CooperKatz & Company published a video—complete with the hashtag #CKSpreadTheJoy—where its team reacted to their favorite videos and trends of 2017:

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