For years when I heard the word “data,” I immediately conjured images of graphs, charts, and equations that made my eyes cross. I’ve learned something fascinating in recent years: Data doesn’t have to be intimidating. It can be as simple as you need it to be to give you the information you want. Good thing too, because we’re entering an era where PR pros can finally have access to data that will make their jobs a whole lot easier.
Data is a big conquest for professionals that learned to make their way without it. If you’re still dragging your feet, understand that you’re leaving money on the table and guaranteeing headaches you don’t need. Here are four opportunities you can capitalize on when you bring data into PR management:
Getting aligned on expectations
How many times have your boss or clients wanted a specific outcome and you knew, deep down, that it wasn’t going to happen? Has it ever been enough to just ask them to trust you? Being armed with data from past, similar campaigns or experiences sets up a fail-safe that’s hard for the client to argue with.