Here are just a few of the perks:
1. Your ROI is measured in lives changed. Ultimately, your job is about helping people earn diplomas, building homes or improving public health. You can’t put a dollar amount on that.
2. You build the longest-lasting relationships. The students/clients/people you serve could be your co-workers and donors someday.
3. You get to tell the best stories. Press releases are a chore to write—unless they’re about the well your organization built in a rural community that never had one before.
4. You get to tell it from the heart. When promoting your blog post/Facebook post/media pitch, you’re really promoting something about which you care deeply. Not a bad way to spend your career.