4 perks of being a nonprofit PR pro

Here are just a few of the perks:

1. Your ROI is measured in lives changed. Ultimately, your job is about helping people earn diplomas, building homes or improving public health. You can’t put a dollar amount on that.

2. You build the longest-lasting relationships. The students/clients/people you serve could be your co-workers and donors someday.

3. You get to tell the best stories. Press releases are a chore to write—unless they’re about the well your organization built in a rural community that never had one before.

4. You get to tell it from the heart. When promoting your blog post/Facebook post/media pitch, you’re really promoting something about which you care deeply. Not a bad way to spend your career.