4 PR lessons from Cirque du Soleil

The author, inspired by his recent experience at a Cirque show, insists that PR and marketing professionals can learn from the spectacle.

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(Disclosure: Cirque du Soleil gave me two free tickets to this event.)

I’ve been to five previous Cirque shows: two in Vegas at previous BlogWorlds and three in the Twin Cities with the traveling shows. Each follows a similar progression: Group presentation starts the show, followed by individual acts that are broken up by comedic performances, culminating with a finale of sorts.

The one in L.A. followed this progression, but it also incorporated the theme of film, which gave things a different twist. There were silhouettes of the performers. The performers carried cameras, and the video showed up on a 50-foot screen on stage. And there were hints at famous movies and scenes in the themes and costumes.

As usual, it was an incredible experience. As I reflected on the show the next day, I thought of a few PR lessons I took away from it.

Consider your customer’s perspective

Two of the coolest moments of the show came when performers actually swung out over the audience on trapeze-type contraptions. Audience members were looking straight up at these performers. It was incredible.

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