Walt Disney was seemingly preparing us for future communications careers; it’s amazing how much you can incorporate these fairytale lessons into daily life as a PR executive.
Here are four things we can glean from princesses and their magical worlds:
“Beauty and the Brand Reputation”
The good, the bad, and the ugly are three terms we’re familiar with when it comes to brand management. Not everyone is going to like your brand at first glance, but persuasion and grooming of a brand’s reputation can change an audience’s perception.
It took convincing from the staff—along with training—to change Belle’s impression of the Beast. Just like Belle, consumers need to be educated before they decide if a product or service is worth their time and money.
It took her a while to warm up and give the Beast a chance. It also didn’t happen until he opened up and related to Belle, just like a company needs to be relatable to its audience.