4 PR lessons from one-hit wonders

This week saw National One Hit Wonder Day. Here are a few to mark the occasion—and provide guidance so you don’t fall into the PR version of this trap.

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These songs are sung in cars, showers, and bars, typically at the top of one’s lungs. More important, they struck a chord with people at one time or another.

Tuesday marked National One Hit Wonder Day. In honor of the day, here are four of the best in this category—plus a lesson on how not to be a one-hit wonder in the PR world. What worked for them might work against you.

“Purple People Eater,” by Sheb Wooley (1958)

You know, it’s just not a good idea to pigeonhole yourself this much. You can pitch stories about Cyclops, you can pitch stories about unicorns, you can pitch stories about the miracle of flight or skin discoloration—you can even pitch stories about cannibalism, if you must. But mash them all together, and you’re pitching to a very small audience.

“Dumb Head,” by Ginny Arnell (1963)

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