“The Lego Movie” was a carefully planned and written revitalization of the brand. The writers of the movie used intricate details and carried over many original Lego concepts from decades past. The brand cleverly connected LEGO’s past audience who feel nostalgia for the classic blue spaceman with its present audience of kids who love superheroes and ponies, appealing to adults and children alike.
2. Use content marketing.
To maintain the attention of its market, Lego made a full length movie. That’s content marketing at its finest. Use your product and yourself as the motivation for your blog posts, social media, and external communication. The best way to spread your message is through your own channels so use your platforms to establish yourself as the top expert in your field.
3. Stay culturally aware.