Every workplace has wildcards and liabilities.
Your average office is chock full of yentas, kvetchers and loudmouths who do not “step with care and great tact.”
As a PR practitioner, what do you do when those wildcards are your top brass? How do you handle having a CEO or top executives who deal with members of the media, yet are prone to conducting themselves without an iota of regard for Dr. Seuss’ advice?
Public relations professionals, let’s talk about how to prepare your people for a Great Balancing Act.
First, a cautionary tale
Tinder CEO Sean Rad gave us a jarring reminder this week of how perilous talking to journalists can be when he offered one of the most uncomfortable interviews in recent memory—during the “quiet period” for his company’s IPO, no less.
Speaking with the Evening Standard—just one day before his company’s public offering—he managed to let the following words leave his mouth: