4 PR lessons from the world’s top-paid artists

Forbes recently released a list of the highest-earning musicians around the globe, and four rappers landed its top spots. Here’s what you can learn from each. 

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Drake, Dr. Dre, Diddy (or Puff Daddy) and Jay-Z dominate the list for being “cash kings” and leaders in their field.

Whether or not you listen to rap, each artist’s career provides a lesson all public relations professionals can learn.

Here are four ways we can emulate these hip-hop moguls (music videos not included):

1. Build A Brand.

As a public relations professional, it’s not only important to build your client’s brand; you have to build yours, too.

Dr. Dre, who also holds the No. 4 spot, has done a great job of capitalizing on his brand and secured a major opportunity last year. Dre made $620 million last year, according to Forbe,s after his $3 billion deal with Apple.

What Dre has created and kept building a brand in the music industry, from his beginning with N.W.A. until now. From producing rap’s greatest hits, to signing artists, creating a music label and branching his expertise into the finest of headphones, Dre gets it.

Think about your niche market, whether it’s natural food, entertainment or tech, and how you can build your own personal brand within your industry.

2. Be Consistent.

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