4 questions to ask before paying for a Facebook ad

Buying an ad on Facebook is different from buying time on TV or the radio. It’s considerably more targeted, so figure out what you want your target to be.

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• Build your audience • Increase you engagement, or • Encourage people to visit your website?

Based on your answer, you will advertise either in people’s new feeds, promote your wall post, or place a stationary ad on the right column of users’ home pages. Whether you advertising via Facebook ads or promoted posts, don’t forget to include a call to action. Ask potential customers to do something in order to increase their engagement. Make your offer tangible so they will immediately understand why they should click on your ad. 2. Who is your audience? If you want to get the most for your money, target narrowly. The size of your audience will be influenced by your brand and location, no doubt, but you also must consider the following:

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