4 reasons digital outlets are overtaking traditional publications

More and more clients are asking PR pros to pitch and secure placements through online media sources. Here’s why you should consider the change. 

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Potential new client just said this: Magazines are great but we really want to have online coverage. Magazines have a short life span and everyone is reading news online nowadays and it lives forever. Please focus on that.

Are clients really now preferring placements in Buzzfeed, Mashable and other online publications rather than more traditional outlets like The New York Times, USA Today and “Good Morning America?”

The tide may have shifted more than you think. I have no hard data to back this up, but I believe more clients ARE thinking this way.

Here are three reasons why you should pitch to digital publications:

1. Online placements are more shareable.

Readers can share online placements with thousands of friends and family through a quick click. It’s tough to share an article in the most recent hard copy of Shape Magazine—unless you plan on cutting it out and sending it to a friend in the mail.

2. Online placements are more searchable.

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