The answer: Periscope.
It’s only been a couple months since Periscope came out for iOS, and more recently for Android, but it’s already become the latest social media craze. However, though many people are talking about it, few brands are actually walking the talk.
According to TechCrunch, 10 years of content is streamed daily on Periscope, and since its launch, roughly 380 years of content has been watched by users. Despite this, most brands have been slow to adopt Periscope or Meerkat into their marketing mix. Most have remained on the sidelines watching what others are doing, waiting to make up their minds.
Not every brand should be on Periscope, but marketing pros in industries where live streaming is gaining traction can’t afford to lag behind. Building a presence and a following on Periscope will be easier in the app’s early stages, giving time to perfect the brand’s strategy before mass adoption.
More users are adopting live mobile broadcasting. It’s the perfect time for brand managers to use this new platform to engage new and existing audiences and gain an online presence in the live streaming world.
Here are four reasons why PR and marketing pros should take Periscope seriously: