4 reasons PR pros should consider pay-per-click

In an increasingly complex digital climate, PR pros are often responsible for social media, influencer marketing and personal branding.

More and more, creative tactics are needed to land campaigns—and to plan and measure them.

How can you amplify your organization’s messages and remain part of the digital conversation?

Here are a few tips for effectively using search tactics, obtaining meaningful data and increasing your interaction:

1. Test your messaging.

The beauty of setting up a pay-per-click search campaign is that you can see results come through as soon as the ads are approved by Google or Bing.

Plan to run multiple ads before a big campaign or product launch. Using relevant keywords can help you determine which content your target audience finds most engaging.

2. Get immediate visibility.

Although generating consistently high-quality content through SEO, Google and Bing will index your new product or services pages more quickly, that doesn’t mean those pages will rank higher in search results.