The company’s announcement came the day after legislators used Periscope to live stream from inside Congress after cameras were prohibited from recording a sit-in. The event put live video at the forefront of everyone’s minds.
“Soon, we’ll be putting the power of YouTube live streaming in the palm of your hands,” read the company’s blog post announcement.
Broadcasters will can hit the red capture button, take or select a photo to use as a thumbnail and then broadcast live to their fans and chat with them in near real time.
This is exactly what many brand managers were waiting for in order to jump into the live-video craze.
Here are four reasons why YouTube Live should be on every PR pro’s radar:
1. Most organizations already have a YouTube presence.
A vast majority of organizations already upload video content to YouTube. This makes going live on the app attractive, as brand managers are already comfortable with YouTube—and the learning curve will be lessened.