Digital marketing has exploded, and organizations have innovated wildly to meet customer expectations.
Sleek, streamlined, fast-paced organizations abound, and although it’s what customers want, there’s something cold and impersonal about many 21 st-century transactions. Although customers demand speed and efficiency, what they really crave is that feeling of an old-school company that takes the time to get to know, interact with and nurture them.
No matter how high-tech your service becomes, it’s important to remember that you’re still serving human beings. People don’t want to be treated like a URL, a Twitter handle or even an ordinary consumer. They want to feel that they matter, and they will continually choose brands that provide that.
How you create this experience will vary depending on your brand, what you’re selling or what your current roadblocks are. As you work to go “retro” in your service delivery, it’s best to start with these four approaches:
1. Showing customers that you care.