4 reasons to monitor your brand online

Tracking mentions of your products, services and brand name can vastly improve your digital presence. Adopt these approaches to connect—and expand.

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Whether it’s offline or online, it’s crucial to pay attention to chatter about your brand.

Would you respond to a customer who approaches you after a presentation to tell you how much they love your product?


If a customer endorses your product in a blog post, how long would it take you to thank them for the shout-out?

Sadly, many brand managers ignore important—and potential—customers online. Some dismiss online messages altogether.

Monitor actively to gain insight about your industry, niche or brand. Pay close attention to what your audience is discussing online, even if they don’t mention you directly.

Here are four reasons to monitor your brand mentions:

1. You can identify problems faster. Monitoring what users are saying about your product helps you identify bugs to fix and features to build upon.

2. You’ll learn about your industry. Customers often compare products online. Reading product reviews can help you learn about competitors and improve your product.

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