Content marketing requires hard work.
You must be willing to roll with the punches, tinker, try new things. Success in content marketing means never being satisfied. Always keep one eye on the future. It it can be done—and done well—with support.
How do you decide with whom to work?
Running a content marketing agency the last eight years, I’ve found the best results come from strong relationships with talented people.
Here’s how to forge lasting collaborative relationships:
1. Build a relationship with ONE agency.
When one agency and one brand build a symbiotic relationship, the quality and efficacy of work get significantly better.
Real collaboration—vs. one party giving orders and one taking orders—is radically different. Because both view the relationship through the lens of collaboration, not transaction, both show more,trust. Both encourage creativity in the other.
2. Invest your time.
The longer you’ve known someone, the better your relations. When you deal with partners, teammates or vendors for years, you learn from and challenge the other. You both grow.
You know each other’s strengths and cover each other’s weaknesses. This rapport means less posturing, more empathy, honesty and vulnerability.