4 reasons why brand managers should embrace content marketing

Seth Godin said it’s ‘the only marketing left,’ but many communicators are still not sure of its benefit to their organizations and clients. Consider these arguments.

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As one of the few marketing strategies with very little up front cost and the potential for high ROI, I highly encourage you to rethink your stance.

Seth Godin famously said, “Content marketing is the only marketing left,” and for good reason. Creating your own content provides your business with a variety of untapped opportunities to increase sales.

Whether you publish a few blog posts a week, record a podcast or film original video, any form of original content helps in turning information-seeking consumers into customers.

Here are four reasons why:

1. Content marketing will supplement your current marketing strategy.

For a lot of businesses, content marketing seems far off from what they are currently doing. In actuality, it probably fits right in. Are you already running a pay-per-click campaign? Focusing on SEO? Growing your social media marketing campaign? You probably answered “yes” at least once.

Content marketing complements all three of these marketing strategies. How so? For PPC campaigns, it gives you more landing page opportunities.

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