4 reputation management questions worth asking

Brand reputations can be damaged faster than ever. It’s worth being prepared for the crisis.

Ragan Insider Content

Communications professionals have been navigating the challenges associated with the ever-shrinking news cycle for decades now, but today’s social sharing environment has created a dramatic increase in the intensity and speed of how news can penetrate the public psyche. Like a canary in a coal mine, the recent trend in high profile crises wreaking havoc on well-established personal and brand reputations within a matter of days is a signal too perilous to ignore. For organizations and their leaders, the current climate should serve as a reminder that reputational protection needs to be a core objective of any communications program.

Here are four questions organizations should be asking as they elevate reputation management to a core part of their communications programs:

1. What is your objective during a crisis?

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.