Communications professionals have been navigating the challenges associated with the ever-shrinking news cycle for decades now, but today’s social sharing environment has created a dramatic increase in the intensity and speed of how news can penetrate the public psyche. Like a canary in a coal mine, the recent trend in high profile crises wreaking havoc on well-established personal and brand reputations within a matter of days is a signal too perilous to ignore. For organizations and their leaders, the current climate should serve as a reminder that reputational protection needs to be a core objective of any communications program.
Here are four questions organizations should be asking as they elevate reputation management to a core part of their communications programs:
1. What is your objective during a crisis?