4 reputation management questions worth asking

Brand reputations can be damaged faster than ever. It’s worth being prepared for the crisis.

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Communications professionals have been navigating the challenges associated with the ever-shrinking news cycle for decades now, but today’s social sharing environment has created a dramatic increase in the intensity and speed of how news can penetrate the public psyche. Like a canary in a coal mine, the recent trend in high profile crises wreaking havoc on well-established personal and brand reputations within a matter of days is a signal too perilous to ignore. For organizations and their leaders, the current climate should serve as a reminder that reputational protection needs to be a core objective of any communications program.

Here are four questions organizations should be asking as they elevate reputation management to a core part of their communications programs:

1. What is your objective during a crisis?

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