Social media is a vital tool in today’s business landscape.
Those businesses that avoid products like Twitter risk falling behind the competition to a drastic degree. There are right and wrong ways to use Twitter to its full potential though. Not every tweet will have the same impact.
Here are some basic rules for organizations looking to use Twitter:
1. Tweet often.
Someone new to Twitter might think that tweeting the same thing repeatedly is obnoxious.
However, think of it another way. If the average person follows a couple hundred accounts, how often do they see one specific tweet from one specific handle when browsing? It is rare.
Therefore, the best way to catch eyeballs is to send out tweets often.