4 rules Grubhub follows to drive social media success

The company’s senior manager of social media says online marketers must put consumers first, think of each platform and prepare with mobile devices in mind. Consider these takeaways.

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Social media users are hungry for excellent, captivating content.

With more than 2.3 million followers across Grubhub’s and Seamless’ social media profiles on Facebook, Instagram and Twitter, the food-ordering services dish up tasty interactions and keep fans coming back for more.

You don’t have to deliver restaurant dishes to tap into social media’s power, however.

Mallorie Rosenbluth, Grubhub’s senior manager of social media and influencer marketing, shares four takeaways for social media marketers looking to boost their online strategies:

1. Make mobile-friendly content.

More people than ever before are using their smartphones and tablets to access social media platforms and content.

Rosenbluth says that in 2018 accessing social media platforms through mobile devices increased while logging on via desktop decreased. Mobile apps comprised 70 percent of people’s time spent on social media. The popularity of social media apps such as Instagram and Snapchat, coupled with sleeker versions of Facebook Mobile and Messenger, continues to add to the growing mobile craze.

“With such strong mobile numbers across the board, thinking mobile first is one of the most important components of developing a content strategy,” Rosenbluth says.

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